Bangalore, February 05, 2024 — AutoEVmart, a multi-brand EV retail store by Greaves Retail, the retail and distribution unit of Greaves Cotton Ltd., announced its partnership with Zero21, an energy solutions company based in Hyderabad. The partnership aims to accelerate the sales and distribution of Zero21’s electric autorickshaws and associated EV spare parts, which are now available across Greaves Retail’s multi-brand AutoEVMart stores and spares distribution network.
Zero21’s electric autorickshaws, renowned for their efficiency, durability, and eco-friendly features, will now be more accessible through a widespread network of over 100 strategically located AutoEVMart outlets in Tier 1, 2, and 3 markets. This extensive network ensures that potential buyers can explore various options, including popular variants like Chalo and Teer by Zeo21. This partnership is expected to bring significant advantages to auto drivers and last-mile delivery services, transforming the landscape of E3W. By facilitating a seamless experience for buyers, the partnership seeks to accelerate the adoption of eco-friendly transportation solutions, ultimately contributing to a sustainable and greener future. As E3W becomes more readily available and diverse in options, the collaboration aims to meet the evolving needs of consumers, making a substantial stride towards the widespread acceptance of electric mobility solutions in the country.
Speaking about the partnership, Narasimha Jayakumar, CEO of Greaves Retail, said, “We are excited to announce our partnership with Zero21, marking a significant step forward in promoting the widespread adoption of electric auto rickshaws. Recognising that consumers value having a variety of brands to choose from, we find that this approach streamlines decision-making and leads to successful conversions. By seamlessly integrating Zero21’s electric vehicles into our extensive retail network, we are dedicated to offering customers a diverse range of innovative EV options, solidifying our commitment to sustainable mobility.”
Commenting on the partnership, Rani Srinivas, CEO, Zero21, said, “This partnership with Greaves Retail provides Zero21 with an opportunity to present its state-of-the-art product range in the L3 and L5 categories, known for their ergonomic and aesthetic designs, throughout the country. The partnership is designed to provide comprehensive solutions, including services and spare parts, catering to customer needs by leveraging Greaves’ extensive service and distribution network. Greaves will be the comprehensive solution for all Zero21 customers, delivering value to both organisations.”
Greaves Retail operates across the last-mile transportation lifecycle, providing clean mobility and energy solutions and empowering millions of people, small businesses, and livelihoods. Greaves Retail has experienced swift expansion, achieving numerous milestones with its all-encompassing 3S facilities—covering sales, service, and spares—all available in one location. The Company has established a substantial presence with 9,000 retail stores, 200 distributors, 20,000 mechanics, and a customer base of 5 million across the country. Prioritising a seamless customer experience, this partnership ensures buyers have convenient access to Zero21’s innovative electric three-wheelers and can avail themselves of outstanding post-sales support and genuine replacement components.
