Maruti completes 2 years with its Subscribe Model

July 5, 2022
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Maruti Suzuki Subscribe, the unique model from Indias largest car maker that encourages you to take a home a vehicle without buying it, has completed two successful years. with 1600+ customers and stupendous growth in network bandwidth from15 cities in 2021 to 20 cities in 2022.

The program allows the customer to opt from a range of Maruti Suzuki vehicles, for multiple tenure options, for an all-inclusive fixed monthly rental. Once the tenure is over, the customer has an option to switch over to a new car or avail the option of purchasing the subscribed car.

Speaking on the two-year anniversary, Mr. Shashank SrivastavaSenior Executive Director - Marketing and Sales, Maruti Suzuki India Limited, said “The modern consumer is living a fast-paced life, where they prefer having flexible options when it comes to buying valuable assets. Launched in 2020, during peak of pandemic, Maruti Suzuki Subscription Program revolutionized the way in which people can own a car.

Maruti Suzuki Subscribe offers flexible tenure & subscription options starting from one year, a fixed monthly rental which covers insurance (new and renewal), service and maintenance cost, vehicle usage charges, roadside assistance as well and a host of other benefits to ensure a hassle-free ownership experience. It also allows to upgrade or change the car and experience new ones from the wide range of Maruti Suzuki cars.

Customers has the flexibility to choose between a White Plate Subscription and Black Plate Subscription options, as per their needs. A White Plate Subscription is one wherein vehicle is registered in customer’s name and hypothecated to Maruti Suzuki’s Subscription partner. In a Black Plate Subscription, vehicle is registered under commercial application in name of the Subscription Partner.

Maruti Suzuki has also launched a marketplace model for Maruti Suzuki Subscribe that served as a unified platform to offer customized car subscription products through multiple partners at competitive rates. It offers added convenience and flexibility to modern-age car buyers under the umbrella slogan of ‘Your choice of car"

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