Kolkata, 20th June 2025: Birla Tyre has unveiled a new brand identity, marking a significant milestone in its transformation journey as the company realigns its internal capabilities and external partnerships for the next phase of growth. This rebranding reflects the renewed direction under its new promoters—a consortium led by resolution applicant Dalmia Bharat Refractories Limited (DBRL), along with strategic partner Himadri Speciality Chemical Ltd (HSCL).
The new identity features a custom-designed wordmark that symbolises speed and forward momentum, paired with the 'Tyger' mnemonic. This design embodies power, agility, and leadership, while the vibrant blue and orange colour palette conveys optimism, trust, and a bold commitment to leading in a rapidly evolving mobility landscape.
“This rebranding is more than just a visual transformation—it reaffirms our commitment to purposeful growth and sustainable progress,” said Anurag Choudhary, Chairman & Managing Director of Himadri Speciality Chemical Ltd.
Dr. Chandra Narain Maheswari, Whole-Time Director & CEO of Dalmia Bharat Refractories Limited, added, “Our new identity represents a synergy of legacy, future readiness, continuous innovation, and alignment with the evolving world around us.”
This strategic rebranding is part of a broader realignment at Birla Tyre, integrating internal operational restructuring with external strategic support from DBRL and HSCL. Backed by fresh capital, improved governance, and a clear strategic roadmap, Birla Tyre aims to re-enter key markets, expand its distribution network, and develop a robust, future-ready product portfolio that meets changing mobility trends.
The company is preparing to launch integrated marketing campaigns across digital, television, print, and outdoor platforms to reconnect with long-standing customers while appealing to a new generation of buyers.
With revitalised internal strength and solid external partnerships, Birla Tyre is positioned to reclaim its leadership role in the competitive tyre industry, driven by innovation, resilience, and purpose.
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