Tata AutoComp GY Batteries signs After-Market Tie-Up Agreement with TVS Motor

Pune, December 15, 2023 – Tata AutoComp GY Batteries, renowned as TATA Green Batteries, a leading manufacturer of automotive and two-wheeler batteries in India, has entered After Market Tie-up with TVS Motor, one of the nation's premier two and three-wheeler manufacturers. The objective of the tie-up is to ensure a hassle-free battery buying and servicing experience for all TVS Motor’s consumers across the country.

This unique association will make Tata Green Batteries readily available for purchase through the extensive network of TVS Motor's authorized dealerships and service centres. The two-wheeler application batteries will feature a co-branding of Tata Green Batteries and the TVS logo, showcasing the synergy between the two brands and emphasizing trust and genuineness of the No.1 VRLA battery from TATA and GS YUASA.

The collaboration between TATA Green Batteries and TVS Motor traces its roots back five years when TATA Green Batteries commenced the supply of OEM batteries to TVS Motor at their Hosur plant. Over time, the necessity arose to formalize an arrangement that ensures TVS Motor' existing customer base across the country be addressed with all their battery-related requirements through the high-performance TATA Green Batteries and benefit from the exceptional service provided by TVS dealerships and workshops.

Speaking at the occasion, Rama Shankar Pandey, CEO, TATA Green Batteries said, “TATA Green Batteries has been one of the major OEM partners of TVS Motor with supplies to all major platforms of Two Wheelers. This landmark marks the extension of this relationship to the after-market space wherein it presents a great opportunity for both the companies for mutual growth by ensuring the best of services for the consumers.”

Commenting on the announcement, Mr Rajendra Bhatt, Senior Vice President – Service, TVS Motor said, “The growth of two-wheeler industry is at a positive upswing in India. Today, customers seek all-encompassing solutions for their vehicles. With this strategic tie-up, TATA Green Batteries will be available across TVS Motor’ authorized dealerships in India.  We are confident that this alliance will further strengthen a hassle-free experience for the consumers.”