NEW DELHI, 2nd July 2025: India’s passenger car electric car market is no longer about being first; it’s about being faster and fresher. MG Motor and Mahindra & Mahindra together took over 53% of the market in June 2025, effectively outselling Tata by a two-to-one ratio, as the once-undisputed leader, Tata Motors, is being overtaken by two aggressive rivals.
Better model availability, increased consumer comfort with electric powertrains, and growing adoption in urban areas were the main drivers of the 78% annual increase in total E-PV registrations to 13,033 units. The real story, however, is the changing power dynamics, despite the fact that overall volumes increased. With new EV-first products and more savvy positioning, MG and Mahindra swiftly expanded, while Tata’s market share dropped from 62.7% to 35.8% in the previous year.
According to the broking firm Asit C. Mehta, which shared its insights on passenger vehicle sales, particularly EV sales, “Passenger vehicles saw weak retail volumes in June.” With already higher-than-normal inventory levels, wholesales reflected the weakness seen in retail. Wholesale decline was the largest for Tata Motors PV at 14.6% YoY, despite growth in EVs.”
The broking firm also reports that Hyundai and Maruti’s volumes fell by 6%, despite both companies’ strong export results.
With 4,664 units sold in June, Tata Motors maintained its top spot despite being in a losing streak, but the gap is rapidly closing. Based on ICE-to-EV conversions like the Nexon EV and Tiago EV, the brand’s early success is now beginning to show signs of saturation. Tata’s current lineup is beginning to feel the pressure of competition as rivals introduce specially designed EVs to the market.
Tata reported a 7% decrease in volumes even during the April–June quarter, delivering 13,982 units, whereas MG and Mahindra exceeded their total H1 FY25 volumes in just three months, indicating a shift in momentum.
Mahindra and MG Take Centre Stage
M&M recorded a wholesale growth of 18.2% YoY, despite slightly weak retail in the month, likely supported due to EV dispatches.
MG Motor has emerged as the biggest disruptor in the space. With 3,945 units sold in June, up 167% YoY, it now holds a 30.3% share of the market. The success of the Windsor, a well-priced, mid-size electric SUV, has been key. Built on strong urban appeal and balanced specs, Windsor has helped MG rapidly close the gap with Tata.
Mahindra’s surge has been even more dramatic. With 2,979 EV registrations in June — a staggering 512% jump over last year, Mahindra has carved a strong third-place position with a 22.9% market share. Its electric-first INGLO platform and growing SUV portfolio are resonating with consumers looking for modern, performance-oriented EVs.
Others in the Fray: Uneven Progress
Hyundai sold 509 units in June, up sharply from just 63 units a year ago, primarily with Creta EV sales, though slightly down from May levels. In the meantime, BYD netted 461 units, whereas BMW sold 212 EVs, holding steady in the premium space, while European brands like Citroën, Volvo, and Audi continue to struggle with scale, pricing, or positioning.
What the 2:1 Shift Means
Industry analysts say June 2025 wasn’t just a strong month for sales; it was a strategic turning point. The 2:1 sales ratio now playing out between Tata and its two biggest rivals signals a market transition from early experimentation to competitive maturity.
For Tata Motors, this is a wake-up call. Its legacy-driven EV strategy needs to evolve quickly with fresh models, modern platforms, and a stronger value narrative at the entry and mid-level segments if it wants to retain relevance as the segment scales.
For MG and Mahindra, the next frontier is brand consolidation, deeper network expansion, and portfolio breadth — areas where they already seem to be accelerating.
The broking firm Asit CMehta has also expressed a grim assessment of the passenger car sales market as a whole, saying that “the passenger segment (PVs) is suffering with low retails, as the entry-level consumer is still not comfortable with the price/value equation.” Higher than normal inventory levels coupled with the low retails, are putting pressure on wholesales.”
“We may not see an immediate pick-up in demand in PVs, as it is a higher ticket size purchase and may need some time for the macro improvements to get reflected in sales,” the broking firm has indicated.
