New Delhi-March 24th 2025
Lohia Auto, which has a network of over 100 dealerships, has chosen to use the ‘Youdha’ brand to differentiate its product offerings in the mass electric three-wheeler market, highlighting practical electric vehicle solutions for commercial users.
Ayush Lohia, Director of Zuperia Auto Pvt Ltd, elaborated on the rebranding initiative designed to increase consumer engagement. “The Youdha brand derives its name from the Sanskrit term ‘Yodha,’ which translates to warrior and represents resilience and determination—characteristics commonly associated with people who rely on electric three-wheelers for a living.
The brand’s logo encapsulates this concept, with design elements inspired by a warrior’s shield and an electric charging socket, as well as representing the three-wheeler category,” he explained. Concerning the core Lohia brand, he mentioned
“The Lohia brand has always prioritized innovation and accessibility. The launch of Youdha aims to broaden our reach and provide practical electric vehicle solutions for professional users.”
Lohia Auto has recently rebranded as Zuperia Auto Private Limited (ZAPL). The company will keep its electric vehicle offerings under the “Lohia” brand while launching a new brand, “Youdha,” aimed specifically at the mass-market electric three-wheeler segment.
The dual brand strategy seeks to segment the market by catering to a diverse customer base of mobility entrepreneurs, fleet operators, and independent drivers. With over 16 years of experience in the Indian EV sector, the company produces more than 100,000 vehicles per year and has a network of over 120 dealerships.
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