Indias first strong hybrid SUV Toyota Hyryder launched

July 2, 2022
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India's first Self-charging Strong Hybrid Electric SUV by Toyota Kirloskar Motors (TKM) marking debut of whole new product in the B SUV segment that is capable of running 40% of distance and 60% of time on electric (EV) or zero emission mode

Powered by e-drive transmission with 2WD and being a Self-charging Strong Hybrid Electric Vehicle, the new model is also available with a 1.5-liter K-series engine with Neo Drive (ISG), 5 Speed Manual Transmission & 6 Speed Automatic Transmission with 2WD & 4WD options.

Based on the Advanced Body Structure, the Urban Cruiser Hyryder has been designed for a greener future, delivering a unique combination of exemplary dynamic performance, best in class fuel economy, quick acceleration, lower emissions, and a smooth drive.

Mr. Vikram Kirloskar- Vice Chairman, Toyota Kirloskar Motor informed that the Urban Cruiser Hyryder, "will give a substantial boost to ‘Make in India’ and ‘Mass Electrification’ initiatives and thereby providing further impetus to ‘Atamanirbhar Bharat’"

Speaking on TKM’s sustainable mission, Mr. Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motor stated the Urban Cruiser Hyryder offers a Self-charging Strong Hybrid Electric powertrain which truly reflects Toyota's advanced green technology.

As a part of Toyota’s global alliance with Suzuki, this model will be manufactured at TKM’s plant in Karnataka.

Over the years, Toyota’s share has grown substantially in the SUV segments. The dominance of its premium offerings like the segment leading Toyota Fortuner, the Legender, and good acceptance of the Urban Cruiser are due to their bold and sophisticated styling backed by design inspired by Toyota’s global SUV lineage.

Sharing his inputs on the SUV B segment and Urban Cruiser Hyryder, Mr. Tadashi Asazuma – Executive Vice President, Sales & Customer Service, Toyota Kirloskar Motor explained that the Urban Cruiser Hyryder will create substantial excitement and further reinstate our presence in the coveted B-SUV segment in India "with its several best in segment features like the AWD (All Wheel Drive), Panoramic sunroof, 17” alloy, wireless charger, Heads Up Display (HUD) & 360-degree camera and connected DCM (Data Communication Module) making it the ideal choice of all the automobile enthusiasts.”

On the exterior, the Urban Cruiser Hyryder boasts of LED Project Headlamp, Twin LED Daytime running lamp, side Turn Indicator, Sporty Rear Skid Plate, Wide Trapezoidal Lower Grille, Dual Tone body Colour, Unique Crystal Acrylic Upper Grille with Chrome Garnish, Sleek& Dynamic R17 Alloy wheels and LED Tail Lamp. The Urban Cruiser Hyryder will be available in 7 monotone and 4 dual tone colours- Cave Black, Sportin Red, Speedy Blue, Enticing Silver, Cafe White, Gaming Grey, and Midnight Black. Dual tone colour option (with Black roof) is available with Cafe White, Sportin Red, Enticing Silver and Speedy blue.

The interiors are beautifully crafted to perfectly suit the bespoke experience offered by Toyota. The new SUV in Self-charging Strong Hybrid Electric grades has a stunning black and brown interior and Neo Drive grades has a full black interior which combine to provide a stellar experience.

The front interior features come with 9” smart play cast audio, drive mode switch, Wireless charging, Leather seats with Ventilation, 360-degree camera & view, Ambient Light, Door Spot + IP Line, Head-up Display, Cruise Control, Tilt and Telescopic Steering, Hello Google & Hey Siri Voice Assistant and a Soft Touch instrument panel with premium switch. Other additional features include Reclining Rear Seats, Rear AC Vents, 60:40 Seat Split and USB Rear Points. To make the ownership experience even more awesome, Toyota offers a customised range of 66 accessories designed exclusively for the Urban Cruiser Hyryder.

Furthermore, the Urban Cruiser Hyryder is bundled with unmatched value proposition in the segment. The new B SUV offers the renowned Toyota experience through a warranty of 3 years/100,000 kilometers and an option of extended warranty of upto 5 years/220,000 kilometers, 3 years free roadside assistance, attractive financial schemes and 8 yrs/160,000 kilometers warranty on Hybrid battery.

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