New Delhi, March 2, 2026: Shriram Automall India Limited (SAMIL), India’s largest phygital marketplace for pre-owned vehicles and equipment, successfully hosted SAMIL Utsav 2026, conducting over 135 live auctions simultaneously across the country and generating more than ₹195 crore in gross transaction value in a single day.
The nationwide e-Day event featured over 19,000 pre-owned vehicles and equipment assets, resulting in 8,500+ successful transactions, making it one of the largest synchronized pre-owned automobile auction events ever held in India.
Auctions were conducted across 135+ Automall locations, drawing interest from more than 25,000 customers across 500+ cities, including metro, Tier 2, Tier 3, and emerging markets. The event saw unified participation from SAMIL group companies — SAMIL, CarTrade Exchange, Adroit Auto, and Augeo.
Commenting on the scale of the event, Mr. Sameer Malhotra, Director & CEO, Shriram Automall India Limited (SAMIL), said, “The auction showcased a diverse portfolio including two-wheelers and three-wheelers, passenger vehicles, commercial vehicles, tractors and farm equipment, as well as construction and heavy equipment. Assets were sourced from leading banks, NBFCs, OEMs, insurance companies, leasing firms, aggregators, and dealers — further strengthening India’s organized asset remarketing ecosystem.”
Highlighting the milestone, he added, “SAMIL Utsav 2026 marks a defining moment in our 15-year journey. Conducting 135+ simultaneous auctions across India in a single day reflects the strength of our nationwide network and the trust placed in us by buyers and sellers. From one Automall in 2011 to over 135 locations today, our growth has been driven by transparency, technology, and strong partnerships. As we move ahead, our focus remains on expanding access, deepening digital integration, and creating sustainable value for every stakeholder in the ecosystem.”
