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Home STORIES BIKES

Kinetic Green, IIFL Samasta Finance sign MoU to expand EV access in India

Tejaswini Paranjape by Tejaswini Paranjape
September 1, 2025
in BIKES, EV FINANCING, STORIES
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PUNE: 1st September 2025: Kinetic Green Energy and Power Solutions Limited, a leading manufacturer of electric two- and three-wheelers in India, signed a Memorandum of Understanding with IIFL Samasta Finance Limited, a prominent non-banking finance and microfinance institution recently.

This strategic partnership aims to enhance access to electric mobility by offering competitive and tailored financing solutions to customers across urban, semi-urban, and rural areas.

The retail financing program will officially roll out in September 2025, aligning with India’s festive season to tap into the seasonal rise in consumer demand. Under this collaboration,

IIFL Samasta Finance will act as an accredited financing partner for Kinetic Green’s complete range of electric two-wheelers and three-wheelers.

IIFL Samasta’s extensive network of 370 branches across 13 states—including Maharashtra, Tamil Nadu, Bihar, Karnataka, Kerala, and Uttar Pradesh—will enable deeper market penetration and customer reach.

This partnership will also initiate targeted outreach to more than 200,000 pre-qualified IIFL Samasta customers through co-branded campaigns and joint promotional activities.

Kinetic Green’s national dealership footprint of over 600 outlets adds to the strength of this partnership, ensuring robust last-mile delivery and service support.

The company has already sold more than 150,000 electric vehicles in India. Its flagship products include the E-Luna electric two-wheeler designed for both personal and commercial utility, the high-performance E-Zulu scooter built for urban mobility, and the Safar series of three-wheelers for cargo and passenger applications.

Together, the two companies aim to address barriers to electric vehicle adoption by offering streamlined, accessible, and affordable financing.

Sulajja Firodia Motwani, Founder and Chief Executive Officer, Kinetic Green Energy and Power Solutions Limited, said, “We are thrilled to join hands with IIFL Samasta Finance Limited, a pioneer in tailored retail financing, to accelerate adoption of clean mobility solutions across India. By combining Kinetic Green’s best-in-class electric vehicles with ISFL’s robust financing platform, we are making it easier than ever for individuals and businesses, especially in semi-urban and rural markets to adopt sustainable transportation by bridging the financing gap.

This partnership underscores our commitment to environmental stewardship and inclusive growth as we work together to electrify the nation’s streets.”

Venkatesh N, Managing Director, IIFL Samasta Finance Limited, said, “At IIFL Samasta, our mission has always been to empower underserved communities through inclusive financial solutions.

This partnership with Kinetic Green marks a significant step forward in combining sustainable mobility with accessible credit. By enabling easy and affordable financing for electric two and three-wheelers, we aim to not only promote green transportation but also support economic empowerment across semi-urban and rural India.

This initiative further strengthens our green financing portfolio, reinforcing our commitment to responsible and impactful lending.”

India’s electric mobility sector is rapidly emerging as the next big industry set to transform how the country moves and works.

This partnership reflects growing confidence and momentum within the industry toward clean transportation solutions.

As global markets shift toward sustainability, India is positioning itself as a key player in the electric vehicle landscape—not only adopting change but leading it.

Author

  • Tejaswini Paranjape
    Tejaswini Paranjape

    View all posts
Tags: BiharE-luna electricE-Zulu scooterIIFL Samasta Finance LtdKinetic Green EnergyMaharasthraMicrofinanceTamil Nadu
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