Euler Motors Enters EV Passenger Market with NEO HiRANGE

NEW DELHI, 1st September 2025: Euler Motors, a key force in India’s electric vehicle revolution, has expanded its footprint in the electric mobility space by entering the commercial passenger vehicle segment. The company unveiled ‘NEO by Euler’, a new brand dedicated to electric three-wheelers for passenger transport, marking a pivotal step in its vision to drive sustainable, high-performance mobility solutions across India.

The first product under this new brand is the NEO HiRANGE, an electric three-wheeler designed to meet the needs of daily commuters and commercial passenger drivers. With an introductory price of ₹3,09,999, this vehicle promises high range, low maintenance, and better earnings for self-employed drivers and fleet operators.

‘NEO by Euler’ aims to redefine urban last-mile connectivity. Euler Motors plans to roll out the new vehicles in 50 cities over the next 3 to 4 months, targeting a wide user base — including first-time electric vehicle adopters, ride-hailing drivers, and fleet-based transport services.

Auto-rickshaws account for nearly 20 percent of daily transport trips in major Indian cities such as Bengaluru, Delhi, and Mumbai. Despite their importance, this segment has faced a lack of durable, high-performing electric alternatives. NEO by Euler is engineered to fill that gap. It delivers improved range, uptime, comfort, and serviceability, while lowering total cost of ownership.

The company says the new brand is the result of over two years of research and development and feedback from more than 10,000 auto drivers across India. Built with a rugged chassis and reliable powertrain, the vehicle is suitable for Indian road and weather conditions.

“We are excited to enter the commercial passenger electric vehicle segment. ‘NEO by Euler’ reflects our proven leadership in the commercial electric vehicle market. It is the result of deep product learning and on-ground engagement with auto drivers across Indian cities,” said Saurav Kumar, Founder and Chief Executive Officer, Euler Motors.

“We heard firsthand challenges faced by drivers every day, from long fuel queues and unreliable maintenance to passenger discomfort and low savings. These insights have shaped every aspect of the brand. Drivers want a solution that offers the highest range in a single charge, supports their livelihood, and gives them the confidence to keep moving. ‘NEO by Euler’ is our response to those needs; a no-compromise brand built for the realities of commercial passenger mobility in India offering best-in-class passenger comfort, consistent earnings to drivers and overall safe solution,” he said.

The NEO HiRANGE is available in three variants — HiRANGE MAXX, HiRANGE PLUS, and HiRANGE. Designed for drivers covering between 120 to 200 kilometers daily, the top variant offers over 200 kilometers of real-world range with a charging time of just 3.25 hours. The models feature a lithium-ion chassis-integrated battery, 65 Newton meters torque, hill assist, and a peak motor power of 9 kilowatts. A six-year or 1.75 lakh kilometer warranty and anti-theft GPS are also included to support high-usage commercial operations.

With performance-focused features such as in-house electronics for real-time diagnostics and a skateboard chassis for stability, Euler Motors is setting a new benchmark in electric three-wheeler design.

With the launch of ‘NEO by Euler’, Euler Motors is not just entering a new segment — it is accelerating the future of India’s urban mobility. Backed by innovation, customer insight, and strong engineering, the company is poised to shape the next era of sustainable transport. The commercial passenger electric vehicle segment is gaining momentum rapidly in India and around the world, and Euler Motors is positioning itself at the forefront of this transformation.

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