February 27, 2023: Citroën India has launched the New Citroën Ë-C3 All-Electric, a full BEV B-hatch from the C-Cubed family of vehicles, at an introductory price of ₹ 11,50,000 (ex-showroom Delhi). The car is manufactured at the company's facility in Thiruvallur, Tamil Nadu, and deliveries to the B2B and B2C segments will begin at the end of February through the La Maison Citroën phygital showrooms across the country.
The New Citroën Ë-C3 All-Electric is available for retail at La Maison Citroën phygital showrooms in 25 cities, and customers can also purchase the car directly online through Citroën's BUY ONLINE initiative. The car comes with connectivity apps like MY CITROËN CONNECT and C-BUDDY, and for aftersales service, the company's L'Atelier Citroën will provide unique services like remote diagnostics and 100% parts availability, while Citroën Service on Wheels will provide doorstep repair services.
Additionally, all La Maison Citroën showrooms will be equipped with DC Fast Charging facilities provided by Jio-bp, allowing EV vehicle owners to recharge their cars.
Roland Bouchara, CEO & Managing Director, Stellantis India, said, “The launch of the New Citroën Ë-C3 All-Electric is a key milestone for Stellantis in India. With this launch, Citroën moves from being a newcomer in the ICE passenger vehicle segment to a key player in the Electric vehicle segment. Thanks to the engineering and development by our teams and local suppliers on the Smart Car Platform, we have been able to bring this affordable full BEV within 6 months of the launch of the ICE variant of the New C3 and that is a commendable achievement.”
Saurabh Vatsa, Brand Head, Citroën India, remarked, “We are excited to launch the New Citroën Ë-C3 All-Electric for the young and progressive customers who will enjoy the CLEVER, COMFORT & COOL product propositions. The vehicle was developed keeping in mind the Indian audience and their unique needs and preferences. Ë-C3 delivers a certified driving range of 320 km per charge (MIDC cycle), 100% DC fast charging capability, and a plethora of intuitive technology-driven features. With the famed Citroën Advanced Comfort on board combined with an efficient e-powertrain, we are certain that the New Citroën Ë-C3 All-Electric will meet the expectations of both private customers’ and fleet operators."