New Delhi, March 19 , 2025: Eicher Trucks and Buses, a business unit of VE Commercial Vehicles, has commenced supplying the Eicher Pro X small truck to Magenta Mobility, a leading logistics solutions provider dedicated to innovation and sustainable mobility in India’s evolving logistics landscape. As part of a phased plan for an initial order of 100 units, the first batch of Eicher Pro X small trucks, featuring a 1.7T payload, will be deployed across Magenta Mobility’s operations in key markets, including Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. These vehicles will play a crucial role in supporting Eicher Trucks and Magenta Mobility’s shared vision of advancing sustainable logistics and furthering Magenta Mobility’s mission of decarbonizing India’s supply chain.
Commenting on the partnership, Mr. S. S. Gill, Chief Commercial Officer of VE Commercial Vehicles, said, "Through our collaboration with Magenta Mobility, we are shaping the future of smart logistics with advanced, eco-friendly transportation solutions. The Eicher Pro X range is designed to meet the growing demand for high-performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors, aligning perfectly with Magenta Mobility’s focus on decarbonizing last-mile mobility."
Mr. Maxson Lewis, Founder and CEO of Magenta Mobility, added, "Partnering with Eicher Trucks and Buses and integrating the Eicher Pro X trucks into our fleet marks a pivotal moment in our commitment to transforming last-mile logistics in India. This collaboration strengthens our ability to offer efficient, sustainable, and reliable transportation solutions while aligning with our vision of delivering high-performance, eco-friendly options for our diverse customer base."
Unveiled at the Bharat Mobility Global Expo 2025, the Eicher Pro X range marks Eicher’s entry into the fast-growing 2-3.5T segment, redefining last-mile logistics with best-in-class cargo space, energy efficiency, and driver-centric features such as air-conditioned cabins and advanced safety systems. Co-developed with leading logistics players in key sectors like e-commerce, FMCG, and parcel & courier services, the Eicher Pro X is built to meet the evolving demands of these industries. Designed for city and near-city distribution, it offers an industry-leading turning radius and enhanced visibility. Additionally, Eicher’s Uptime Centre provides 24/7 monitoring, AI/ML-driven remote diagnostics, and FOTA-enabled telematics for seamless updates. Integrated with the 'My Eicher' app, these vehicles ensure optimal performance, backed by a nationwide network of over 1,000 touchpoints, 470+ service centers, and 7,000+ parts outlets.
Magenta Mobility, operating a fleet of over 2,600 electric vehicles across 18+ cities, is rapidly expanding its presence in India. Strengthening its foothold in key markets, the company continues to scale its fleet to meet growing demand while fostering a robust ecosystem to drive the widespread adoption of electric mobility in logistics.
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