Tata Passenger Electric Mobility launches its first Pure EV

Punch.ev, powered by acti.ev

Available at an introductory starting price of INR 10.99 Lakh

Mumbai, January 17, 2024: Tata Passenger Electric Mobility Ltd (TPEM), a subsidiary of Tata Motors and the pioneer of India's EV revolution, today launched its first pure EV - the Punch.ev. First product based on its recently introduced, advanced Pure EV architecture – acti.ev, the Punch.ev transcends the ordinary with its cutting-edge technology, eco consciousness and cost-effective offering. Available in three distinct personas - Smart, Adventure and Empowered, the Punch.ev is a versatile and multi-talented Electric Vehicle, elegantly packaged in a stunning, classical SUV design. Starting at an introductory price of INR 10.99 Lakh, the Punch.ev will be available at all Tata Motors showrooms authorized for EV sales and Tata.ev stores across the country.

The Punch.ev is a pioneering addition to TATA.ev's portfolio, embodying the transformative shift in the needs and lifestyle of the contemporary customer. It combines the reliability of the Punch brand with the latest advancements in electric vehicle technology, offering an exceptional driving experience with zero emissions. Commenting on the launch of the Punch.ev, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Limited & Tata Passenger Electric Mobility Limited. said, “Today marks a historic milestone in India's EV journey as Tata.ev propels the nation into a new era of sustainable mobility with the launch of Punch.ev. Our unwavering mission to accelerate EV adoption has transformed the landscape, overcoming barriers with innovative solutions. From the launch of the game-changing Nexon.ev and Tiago.ev to our constant work of creating a robust charging infrastructure, we've reshaped perceptions. Now with the launch of the Punch.ev, an SUV that goes beyond every day, we are taking our commitment to an all-new level by delivering a versatile EV that aligns with the evolving customer needs. It aims to catapult the Indian EV market, and leapfrog India into an era of pure EVs