Mumbai, 11th, March, 2024 - Hero Lectro, in collaboration with Magucho, embarked on an electrifying journey through the vibrant streets of South Bombay with a 15km ride between Bandra to Colaba. The exclusive e-cycling tour offered participants an extraordinary opportunity to explore Mumbai's rich heritage in style. With Hero Lectro’s e-bikes, participants pedaled less and discovered more, experiencing the city's iconic landmarks.
The event commenced at the CSMT Station/BMC Headquarters selfie point with enthusiastic riders gathering to explore the city on wheels. The journey took them from the majestic Flora Fountain to the historic Gateway of India and the luxurious Taj Hotel. Along the way, riders experienced Marine Drive's scenic beauty, the tranquil Walkeshwar seagull point, bustling Nariman Point, the scholarly Asiatic Library, quaint Horniman Circle, and serene St. Thomas Cathedral Church. Riders were able to soak in the heritage of Mumbai at ease while enjoying the unique experience of an e-bike.
"The collaboration between Hero Lectro and Magucho epitomizes innovation and adventure, offering participants a unique and exhilarating experience," expressed Mr. Sriram Sundresan, CEO of Firefox Bikes. "We're thrilled to support this initiative, promoting sustainable urban mobility while fostering a deeper connection with our city's heritage. Together, Hero Lectro and Magucho curated an unforgettable journey, seamlessly blending sustainability with exploration. Looking ahead, we are enthusiastic about our role in reshaping urban mobility along with inspiring a wider adoption of eco-friendly transportation methods." added Mr. Sundresan.
Meeta Patankar, Head of Events and Experiences, Magucho stated, "We partnered with Hero Lectro to create a first-of-its-kind heritage tour on wheels for Mumbaikars. Our collaboration with Hero Lectro signifies a remarkable opportunity for adventure enthusiasts to immerse themselves in Mumbai's vibrant heritage while championing the cause of sustainable travel practices. Through this partnership, we aim to inspire individuals to not only explore our city's cultural treasures but also to do so in a manner that respects and preserves our environment for future generations."
Equipped with state-of-the-art e-bikes, helmets, and expert guidance from ride experts, participants enjoyed a safe and immersive ride around Mumbai. Building on the success of its past endeavors, such as the electrifying ride with ETO Landers, Magucho continues to push boundaries and create memorable experiences for adventure enthusiasts.
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