Milan, Italy, November 6, 2025: TVS Motor Company showcased its biggest-ever global product lineup at EICMA 2025, signalling its ambitions as a global mobility brand. The company unveiled six new models across electric and internal combustion categories, led by its most powerful electric motorcycle to date, the TVS eFX 300.
The electric range included the eFX 300, the M1‑S electric maxi-scooter, and the “born‑electric” TVS X. On the internal combustion front, TVS presented the supersport Tangent RR Concept, the Apache RTX 300 adventure tourer, and the RTR HyprStunt Concept, which is a comprehensive display of performance and design from one of India’s largest two‑wheeler makers.
At the heart of the showcase were the eFX 300 and the M1‑S, representing the next evolution of electric performance at TVS. Based on the iQube platform, the eFX 300 blends minimalist styling with powerful acceleration, while the M1‑S marks the company’s entry into the high‑performance electric maxi‑scooter segment built for extended urban range.
Complementing the lineup was the TVS X, an aerodynamic, “born‑electric” scooter integrating SmartXonnect‑enabled connectivity features. TVS also unveiled AR‑based Heads‑Up Display helmets, developed in partnership with Swiss startup Aegis Rider. These helmets display navigation, hazard alerts, and call notifications directly in the rider’s field of vision — advancing the company’s connected safety gear portfolio.
The company further demonstrated Android Auto integration and a smartwatch‑linked iQube interface, underscoring its expanding ecosystem of connected mobility solutions.
Sudarshan Venu, Chairman of TVS Motor Company, said, “TVS has been built over the last 100 years on a foundation of innovation, quality, and customer satisfaction. As we debut at EICMA, we reaffirm our commitment to serve customers in Europe with passion, precision, and pride.”
Expanding the Performance Range
In the ICE category, the Tangent RR Concept reflects TVS’s four‑decade racing legacy, featuring a monocoque subframe and bold supersport design. The Apache RTX 300 signals the brand’s foray into adventure touring ahead of its European launch in early 2026, while the RTR HyprStunt Concept introduces a lightweight urban sport bike targeted at younger riders.
Norton Returns to the Spotlight
At the adjoining pavilion, a revitalised Norton Motorcycles, backed by £200 million in investment over five years, is unveiling a new lineup blending British craftsmanship with advanced engineering. The refreshed range underscores Norton’s 127‑year heritage under TVS ownership, with a renewed focus on design, performance, and precision manufacturing.
With its debut at EICMA 2025, TVS Motor cements its position at the forefront of electric mobility and performance engineering, combining Indian innovation with European sophistication as it gears up for an international EV rollout by late 2026.
