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Home STORIES INNOVATION

Vimag Labs Pioneers Next-Gen Mobility with Patented Magnet-Free Motor Platform

EVS Desk by EVS Desk
July 8, 2026
in INNOVATION, STORIES, TECHNOLOGY
Reading Time: 2 mins read
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Vimag Labs Pioneers Next-Gen Mobility with Patented Magnet-Free Motor Platform
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Bengaluru, July 8, 2026: Deep-tech startup Vimag Labs has secured its fifth patent in India, marking a significant milestone in the development of indigenous electric motor technology. The patent, titled “A Robust Rotating Transformer Excited Synchronous Motor and Its Control,” covers the core architecture of the company’s proprietary Virtual Magnet Synchronous Motor (VMSM) platform, a software-defined, magnet-free motor technology designed to reduce dependence on rare-earth materials.  At the heart of Vimag’s innovation is a fundamental departure from conventional Permanent Magnet Synchronous Motors (PMSMs), which rely on fixed rare-earth magnets embedded in the rotor. Instead, the VMSM platform generates and controls its magnetic field in real time through advanced power electronics and proprietary control algorithms. The result is a brushless, slip-ring-free synchronous motor that can match or even surpass the performance of permanent magnet motors without using any magnets.

The latest patent further strengthens Vimag Labs’ growing intellectual property portfolio, which now comprises five granted patents, ten patent applications under review, and fifteen trademarks filed. The portfolio spans motor architecture, software controls, power electronics and application-specific implementations. The patent comes at a time when the company is accelerating the commercialisation of its technology. Vimag Labs currently has active pilot programmes with established two-wheeler and passenger vehicle manufacturers, with plans to expand into light commercial vehicles, commercial vehicles and high-power industrial systems ranging from 200 kW to 600 kW. The company is also exploring applications in robotics, defence and advanced cooling systems.

For automotive and industrial OEMs, the platform offers a compelling proposition by lowering motor costs and eliminating reliance on rare-earth magnets, a supply chain that remains heavily concentrated in China. The technology also aligns closely with India’s Make in India and Atmanirbhar Bharat initiatives by enabling the domestic development of critical electric motor technologies. Commenting on the milestone, Manish Seth, Co-founder and CEO of Vimag Labs, said, “This patent is the outcome of more than 87,600 engineering hours and strengthens every aspect of our commercial roadmap—from OEM partnerships and licensing to manufacturing scale-up and future growth.”

He added, “Our long-term vision is to build scalable, software-driven, magnet-free motor systems for global electrification. This innovation strengthens India’s deep-tech capabilities across electric mobility, power electronics, robotics, defence and clean-energy systems.”

To support its next phase of growth, Vimag Labs recently raised USD 5 million in a Series A funding round led by Accel, with participation from Chakra Growth Fund and Thinkuvate. The company has also signed a manufacturing MoU with Jendamark Pvt. Ltd. to scale production of its VMSM platform. As global industries increasingly seek alternatives to rare-earth-dependent technologies, Vimag Labs’ latest patent positions the company at the forefront of a new generation of software-defined electric motors, with the potential to reshape the future of electric mobility and industrial electrification.

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