Mumbai, July 1, 2026: TATA.ev, India’s leading electric vehicle manufacturer, has unveiled the all-new Sierra.ev, reimagining one of the country’s most iconic SUVs for the electric era. Combining the unmistakable legacy of the Sierra with advanced EV technology, intelligent connectivity and premium craftsmanship, the Sierra.ev sets a new benchmark in the fast-growing premium electric SUV segment. Designed for customers seeking a perfect blend of style, performance and practicality, the Sierra.ev delivers an elevated SUV experience with bold styling, a spacious and luxurious cabin, immersive digital experiences, next-generation safety features and impressive real-world electric range. The SUV seamlessly integrates everyday usability with the benefits of zero-emission mobility, making it one of TATA.ev’s most technologically advanced offerings to date.
The Sierra.ev is available at an introductory starting price of ₹18.79 lakh (ex-showroom). Bookings are now open, with customer deliveries set to commence from July 15, 2026. The launch comes at a pivotal time for India’s automotive industry, as electric vehicles continue to gain mainstream acceptance. Rising consumer confidence, improved charging infrastructure, lower running costs and a rapidly evolving EV ecosystem are driving a significant shift towards electric mobility, making EVs an increasingly practical and desirable choice for everyday use.
Announcing the launch, Shailesh Chandra, Managing Director & CEO, Tata Motors Passenger Vehicles Ltd., said, “The Sierra has always been much more than an SUV—it has symbolised innovation, aspiration and progress. With the all-new Sierra.ev, we are taking that legacy into the future by creating an uncompromising premium electric SUV that combines iconic design, exhilarating performance, intelligent technology, exceptional comfort and true SUV capability. As electric mobility enters its next phase of growth, desirability will play a defining role in accelerating adoption, and the Sierra.ev has been designed to lead that transformation.”
He further added that the mid-size SUV segment remains at the heart of India’s passenger vehicle market, with customers increasingly seeking products that reflect their lifestyle, ambitions and values. The Sierra.ev has been developed to meet these evolving expectations by offering a distinctive blend of heritage, innovation and sustainability. With the launch of the Sierra.ev, TATA.ev not only revives one of India’s most celebrated automotive nameplates but also reinforces its leadership in the country’s electric mobility revolution, setting new standards in design, technology, performance and premium electric SUV ownership.
